- Increase your gross profit per case by 33 to 50 cents
- Gain 8% to 15% ROI improvement in price promotion spend
- Improve net margins by 1% to 3%
You Can…with Vistaar.
The Vistaar Price and Promotion solution is the only pricing solution available today built specifically to help wine, spirits and beer companies drive more profitable sales. It does this by enabling these organizations to improve their planning, selling and tracking processes.
Vistaar Understand your Pricing Challenges
Pricing in the Alcoholic Beverage industry is arguably the most complex in the world given the multitude of variables, both commercial and regulatory, that factor into the equation. Slight adjustments to any of these components can have a significant impact on your profitability:
♦ Retail Margins ♦ Split Case Charges ♦ Promotion Support ♦ State Tax ♦ Freight
♦ Local Tax ♦ Retail Deal Levels ♦ Distributor Margins ♦ Plant Location ♦ Pack Size
Vistaar Price and Promotion management addresses your key challenges including:
- Multi-tiered business ecosystem comprised of suppliers, manufacturers, wholesalers and retailers
- Profitability impacted by several factors including FOB pricing, purchase/depletion allowances and dollar support, among others
- Discounts and incentives must be actively managed and adjusted to achieve desired shelf prices across outlets and regions
- Heavy reliance on marketing programs to shape demand and meet sales objectives
How the Vistaar Solution Can Help
We’ve worked with some of the largest alcoholic beverage companies in the world to build a solution that specifically helps them improve margin realization through better price and promotions management. Here are just a few of the ways the Vistaar Price and Promotion solution can help.
- Produce more accurate volume and budget forecasts
- Create optimized price structures
- Effectively balance volume and margin objectives
- Improve ROI on promotional programs
- Enable rapid, fact-based competitive responses
- Achieve a closed-loop process from planning through execution
