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Big Value in Big Data for High Tech
High-tech companies around the globe
struggle to manage diverse information about their complex products, diverse channel partners, and dynamic go-to-market programs.
This industry is particularly challenged to capture, compile, and analyze data from various IT systems in a meaningful way.
However, innovators are beginning to transform this data into actionable information by deploying pricing solutions that empower stakeholders to make more informed pricing decisions on a day-to-day basis.
By developing a consolidated pricing framework, high-tech companies can leverage billions of data points to develop and evolve strategies that drive top- and bottom-line results across product lines, business units and
geographic theatres.
One company leveraged an integrated pricing solution across its world-wide operations to deliver $800 million in additional top line and $230 million in additional bottom line in a single year.
While results may vary, a number of organizations are reaping the benefits that a robust, cross-functional and technology-enabled pricing solution can deliver.
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Sazerac Distillery Selects Vistaar
 Vistaar Technologies, Inc., a leading provider of price management solutions, today
announced that The Sazerac Company, Inc., has selected the company’s pricing solution to optimize price and promotion throughout its three-tier value chain.
Founded in New Orleans in 1850, Sazerac has grown from a single self-named cocktail into the owner of some of the United States’ most venerable distilling companies – Buffalo Trace Distillery, A.
Smith Bowman, The Glenmore Distillery, and Barton Brands.
“We have a deep understanding of the challenges that Sazerac and other beverage alcohol companies face when pricing extensive portfolios in a complex marketplace,” said Paul Greifenberger, senior vice president
of sales at Vistaar.
“Vistaar’s innovative pricing solution delivers optimum performance for complex pricing environments that require robust, flexible software.
We look forward to sharing our expertise to help Sazerac increase its share of the margin pool in an increasingly competitive beverage alcohol marketplace.”
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GE Aviation and Beam Global Recognized for Information Leadership by Manufacturing Leadership Council
 Vistaar Technologies, Inc., a leading provider
of price management solutions, today announced that customers Beam Global and GE Aviation are among the recipients of the eighth annual ML100 Awards.
Both companies were recognized in the Information Leadership category for their implementation of Vistaar’s pricing management platform to help drive more effective pricing strategies across the respective companies.
Beam Global and GE Aviation were selected by an independent judging panel chaired by David R.
Brousell, vice president and editorial director, and Jeff Moad, executive editor of Manufacturing Executive.
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Vistaar In The News
 What if middle market companies applied the same rigor to pricing as they do to cost containment? To
customer service? To human resource management? While in the past such a concept might have seemed foreign or academic, today there are technologies that allow for just that – a scientific, analytical approach to pricing that can show extraordinary results while
maintaining customer satisfaction.
Usha Iyer, Senior Vice President of Product Management was quoted in an article entitled "Pricing Technology: The Next Wave for the Middle Market" which appeared in the
December, 2011 issue of President & CEO magazine.
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